WORK HISTORY
PR 2.0 Consultant, San Francisco, CA
Digital Publicist & Social Media Brand Marketer (01/09 - present)
Client: Zendesk
Product Marketing Manager (Three month contract: 10/09 - 12/09)
- Managed production of viral community campaign for help desk agents; developed campaign concept, wireframes, and content for social media and static website, through to creation of viral outreach program and working with an external PR firm for the traditional outreach.
- Managed external production firm in the development of 20 webcast videos. Negotiated deadlines and tracked revisions between executive team and production company.
- Authored company blog posts under CEOs name, creating 3-4 posts week with an average daily viewership of 750. Coordinated multiple departments and offices in content creation.
- Produced half a dozen events in three months, including: MeetUp at BlogWorld, Office Warming Party, Ruby Meetup, Ruby Startup Crawl, and an Investor's Christmas Lunch. Ensured smooth development concept, third-party event planner management, vendor negotiation, and marketing to secure appropriate (influencer) attendees via traditional and social media outreach.
Client: TrustedOpinion
International conference analyst outreach (08/09 - 09/09)
- Secured top-tier analyst and media briefings and live demo meetings for the launch of a new product at the international IPTV conference, IBC, which has over 50,000 attendees.
- Briefed outlets and analyst firms including: IBC Magazine, Cable & Satellite International, Digital Media Finland, IBC Daily News, IBE "Business Today", Interactive TV Today, Merger Market Financial Times Group, NewBay Media, ScreenPlays, The Diffusion Group, Informa Telecoms & Media, Ovum Datamonitor, and Strategy Analytics.
Client: WizeHive
Product release outreach (07/09 & 08/09)
- Released new product version and garnered widespread coverage in top tier publications, delivering over 25M impressions for the July announcement: BNET, CMS Wire, CNET, Download Squad, eWeek, PC Magazine, RWW, TechMeme, TechNews AM, and WebWorkerDaily.
- In August, publicized new features and secured coverage in a handful of key publications, including: eWeek, Inquisitr, CenterNetworks, and ITWeb.
Client: DreamIt Ventures
Event promotion (08/09)
- Outreach to media and influencers in Philadelphia to drive attendance at the tech incubator's 2009 Demo Day, featuring NoteHall, OurShelf, Parse.ly, PostLing, SeatGeek, StraightUpEnglish, ThreeScreenGames, trendsta, Jobaphiles, and Kidzillions.
- Secured briefings & coverage with eWeek, Dow Jones/Venture Wire, Mashable, RWW, & Center Networks.
Client: Zuberance
PR & social media development (08/09 - 09/09)
- Placed executive profile feature in SF Business Journal, created and distribute weekly press releases, blog posts, and social media content (Twitter and Blog).
Client: BitPusher
Brand messaging (06/09 - 08/09)
- Revised messaging for website update (not implemented as of 11/09)
Client: Grow Marketing
Social media strategy (05/09 - ongoing)
- Developed strategic social media recommendations for new business proposals for consumer products and tech companies, including an international makeup company, a celebrate shoe and sandal maker, an organic pet product, TokBox, a Fortune 20 CMO book, Grow's corporate social media presence, and general industry consulting.
Client: Mekanism
Brand Manager (01/09 - 05/09)
- Developed and executed integrated digital media plan for Mekanism; launched blog and Twitter presence as well as other social media profiles, developed community.
- Created and executed Mekanism executive focused PR program focusing on speaking, events, and contributed article programs; authoring press releases and pitches.
- Managed external public relations firm and regional new business production reps
- Partnered with syndication department on digital influencer program for Axe campaign.
- Managed new business flow to Executive Producer and President, Jason Harris.
- Active in new business pitches, contributing to creative and social media development.
- Other projects included: managing award submissions, the redesign and architecture of mekanism.com, and development of a new style guide for all company materials.
FutureWorks PR, San Francisco, CA
Account Manager (09/08 - 01/09) Account Executive (12/07 - 09/08)
- Developed, managed, and executed digital PR & social media strategies to launch numerous tech and consumer companies and products through web and social media influencer channels.
- Mentored by Brian Solis; within 8 months went from AE to Manger on up to 7 accounts simultaneously, directing 1-4 team members per account, and training new staff.
- Directed team of 3-5 in SporeVote.com campaign, a geek celebrity outreach program that secured involvement of internet stars from Richard Branson to Kevin Rose, and 500 others. The campaign ultimately garnered tens of millions of impressions by national press.
- Tech accounts included: FreshBooks, BlogWorld, Mufin, Etelos, Magnify.net, ProofHQ, TimeXchange, Diddit, TrustedOpinion, Telonu, Nuconomy, Me.Dium, Cerego, & SaveThePlanet.
- Viral campaigns for EA's SporeVote.com, Slim Jim's SpicySide.com, & Purina's BaconMan.
- Secured speaking placements, top-tier analyst briefings, editorial calendar placements, award submissions, and contributed articles.
- Organized local "tweet-ups" as part of client media strategy, attracting wide range of bloggers, journalists, clients, and web 2.0 influencers.
Text100, San Francisco, CA
Account Executive (07/07 - 12/07)
- Clients included: PayPal, Macrovision, and Polaris Wireless.
- Traditional media, analyst, and blogger outreach.
- Secured contributed articles and editorial calendar opportunities.
- Conducted successful analyst-relations campaigns on behalf of Marcovision.
- Built program for Polaris as a new client and participated in media training and branding workshops with client.
Government of British Columbia - Public Affairs Bureau, Victoria, B.C., Canada
Writer (11/04 - 06/05), Jr. Writer/Researcher (11/03 - 11/04)
- Managed files of speech event materials for Premier of British Columbia, including production of strategic speech notes for local, national, and international audiences.
- Authored news releases, backgrounders, fact sheets, media advisories, radio messages, web content, government brochures, and Premier's letters.
- Synthesized national and provincial performance reports to create weekly online economic digest for Provincial website.
- Cultivated strong relationships with external and internal stakeholders, including: industry leaders, media reps, political aides, public officials, & ministry communications.
- Advised Bureau staff in maintaining consistent strategic messaging.
- Certified in crisis communication as a Public Information Officer with B.C.'s Temporary Emergency Assistance Management System.
- Worked as part of creative team of six and liaised with 100s of organizational contacts.
- Trained Junior Writer hired as replacement when promoted.
INTERNSHIP EXPERIENCES
Mindjet, San Francisco, CA
Corporate Communications Intern (06/06-09/06)
Center for Media Education, Washington, D.C.
Research Intern (06/03-08/03)
EDUCATION
Concordia University Montreal, QC, Canada 09/05 - 10/07
Washington State University, Pullman, WA 05/03
- BA of Communication, Edward R. Murrow School of Communication, cum laude.
- Minor in Business Administration.